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Wacoal opens new flagship store in Mumbai

Premium Japanese lingerie brand Wacoal has opened its new flagship store on Linking Road, Khar West, marking a significant milestone in the brand’s retail expansion journey in India. Strategically located in the heart of Mumbai’s fashion and lifestyle hub, the new store is designed to offer Wacoal’s most comprehensive brand experience in the country, bringing together an extensive product portfolio, expert fit guidance, and a premium shopping environment under one roof. More than just a retail outlet, the Khar flagship represents Wacoal’s vision for the future of intimate wear retail in India. While the store spans 450 sq. ft. The store has been thoughtfully designed to serve as a benchmark for Wacoal’s retail experience in India, reflecting the brand’s commitment to superior fit, comfort, innovation, and personalized service. Located on one of India’s most iconic fashion high streets, the flagship offers customers access to Wacoal’s extensive range of lingerie, shapewear, sleepwear, and loungewear collections. The store also features private fitting rooms and one-on-one fit consultations by Wacoal’s trained experts, helping women discover products best suited to their body type and lifestyle. Backed by over 75 years of Japanese craftsmanship and body-measurement research, Wacoal continues to place fit and comfort at the heart of every customer interaction. Read More