Holiday Extras(opens in a new window) is the European leader in travel extras, helping travelers find the best airport lounges, hotels, parking, and insurance. They’ve been around for over 40 years, but have stayed on the cutting edge of innovation in the travel industry. To keep ahead of the competition, they rolled out ChatGPT Enterprise to hundreds of employees to support innovation and creativity across the organization.
## Empowering employees in a competitive industry
As the leading travel extras provider in Europe, Holiday Extras serves an international user base, which comes with a slew of challenges. Giving one example, Annette Reuther, Head of Growth (Europe), explained, “We have a single marketing team that’s responsible for many markets, which means we need marketing copy in many languages, from German to Italian to Polish.” Other areas of the business, like customer support, also face these challenges of scale.
An additional challenge has been data fluency. Holiday Extras has a data-driven culture and relies on dashboards and metrics frequently. But while many employees are comfortable writing SQL to do their own data analysis, those employees who are less technical or data-literate might struggle. And some parts of the organization—like design, which has traditionally been a more qualitative function—are looking to become more metrics-driven and rigorous to magnify their impact within the company.
> “Our ambition is to be known as the leading travel-tech innovator, and AI is key to that story. Our leadership sees the OpenAI partnership as critical to maintaining our innovation moat.”
David Norris, Chief Growth Officer
## Building a data-driven, efficient culture with AI
ChatGPT Enterprise has fundamentally changed the capabilities of the Holiday Extras team, and every function has experienced their own superpowers with this technology.
Within a few short months of adoption, teams across the company have used ChatGPT to:
> “Early ChatGPT users in the organization were so proud of the work they were doing, they couldn’t help but tell colleagues. Employee word-of-mouth on the quality of work became an instant driver of ChatGPT adoption.”
David Norris, Chief Growth Officer
## Achieving real productivity gains with ChatGPT Enterprise
As Holiday Extras invests in bringing powerful AI abilities to their employees, they measured AI’s impact on the workforce. Here are the results:
Employees are happier and more productive, and continue to find ways to use ChatGPT Enterprise to boost their productivity and creativity.
Looking ahead, Holiday Extras has also made strides to get this powerful technology into the hands of their customers. They’ve already released Syd AI(opens in a new window), a bot that can help travelers better understand their travel insurance policies. As they strive to become the ultimate vacation planning experience, they’re now developing an AI-powered, ultra-personalized Holiday Extras super app using OpenAI’s API.
> “Our goal is for each and every customer to get unique recommendations for their trip. And there’s no better way to get there than AI.”
David Lee, Director of Innovation & Growth
## Interested in learning more about ChatGPT for business?
Embedding AI into developer software API Mar 21, 2024
Reimagining the email experience with AI API Mar 18, 2024
Enterprise-ready trust and safety API Mar 18, 2024
Our Research * Research Index * Research Overview * Research Residency * OpenAI for Science * Economic Research
Latest Advancements * GPT-5.3 Instant * GPT-5.3-Codex * GPT-5 * Codex
Safety * Safety Approach * Security & Privacy * Trust & Transparency
ChatGPT * Explore ChatGPT(opens in a new window) * Business * Enterprise * Education * Pricing(opens in a new window) * Download(opens in a new window)
Sora * Sora Overview * Features * Pricing * Sora log in(opens in a new window)
API Platform * Platform Overview * Pricing * API log in(opens in a new window) * Documentation(opens in a new window) * Developer Forum(opens in a new window)
For Business * Business Overview * Solutions * Contact Sales
Company * About Us * Our Charter * Foundation * Careers * Brand
Support * Help Center(opens in a new window)
More * News * Stories * Livestreams * Podcast * RSS
Terms & Policies * Terms of Use * Privacy Policy * Other Policies
(opens in a new window)(opens in a new window)(opens in a new window)(opens in a new window)(opens in a new window)(opens in a new window)(opens in a new window)
OpenAI © 2015–2026 Manage Cookies
English United States
