Amazon Set to Reenter Smartphone Market with New Device

Amazon Set to Reenter Smartphone Market with New Device

Synopsis

Amazon is planning a comeback in the smartphone market. The company is reportedly developing a new AI-driven mobile hub. This device aims to integrate with Alexa and enhance Amazon services. It could offer a conventional smartphone or a simpler 'dumbphone'. This move signals Amazon's increased focus on artificial intelligence in consumer devices.

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Amazon is reportedly planning to enter the smartphone space — again — hoping to take on rival tech giants like Apple, Google, and Samsung among others.

According to Reuters, the company is working on a new smartphone internally, reviving its hardware ambitions more than a decade after the failure of its Fire Phone.