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February 8, 2026
UPDATE
The biggest hits :br(s):of Bad Bunny’s Apple Music Super Bowl LX Halftime Show
Earlier today, Bad Bunny took center stage at Levi’s Stadium in Santa Clara, California, for the Apple Music Super Bowl LX Halftime Show. The historic performance featuring Lady Gaga and Ricky Martin generated unprecedented engagement from fans around the globe, according to real-time listening data on Apple Music. The number of simultaneous Bad Bunny listeners spiked immediately after halftime, cementing the global superstar’s set as one of the most buzzworthy music moments of the year. And Thursday’s Apple Music Super Bowl LX Halftime Show Press Conference with Bad Bunny was the most watched in Super Bowl history.
Watch the full Apple Music Super Bowl LX Halftime Show performance and listen to the full set list.
Halftime Show Press Conference Breaks Records
Within the first 48 hours, the Apple Music Super Bowl LX Halftime Show Press Conference with Bad Bunny became the most watched in Super Bowl history with more than 63 million views across an array of related content, including the live stream and social clips.
Bad Bunny Listens Rise on Apple Music
Immediately after the Apple Music Super Bowl LX Halftime Show, Bad Bunny listens on Apple Music were up 7x. “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” were the most streamed songs immediately after the show.
Additional Insights from Apple Music
Following the release of the official Halftime Show trailer on January 16, plays of Bad Bunny tracks surged on Apple Music.
Bad Bunny Soars on Shazam
In the lead-up to Super Bowl LX, Bad Bunny fans have flocked to Shazam, with volume on the artist’s tracks increasing month over month since November.
Press Contacts
Giovanni Bossio
Apple
Apple Media Helpline
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Giovanni Bossio
Apple
Apple Media Helpline
The latest news and updates, direct from Apple.
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